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Director, On-Market Marketing

Company: Bio-Rad Laboratories
Location: Pleasanton
Posted on: March 24, 2020

Job Description:

# of Openings





Bio-Rad is looking for a Directior, On-Market Marketing. The Digital Biology Group is developing cutting edge tools based on our core droplet technologies to enable and advance discovery and improve healthcare. The Director of On-Market Marketing is responsible for driving on-market product adoption within Biopharma, molecular diagnostics and translational research markets. Additionally the Director will be responsible for executing and measuring new commercial programs within existing and new markets. The Director s focus will be on preparing and driving global programs for on-market products through GCO, ecommerce and web programs as well as assessing and improving customer experience. This will be accomplished in close collaboration with Product Marketing and Business Development teams, and key stakeholders inside and outside the Digital Biology Group. The Director will support logistics, training and creating relevant content to support On-Market product information and align with Product Management who is responsible for product life cycle management. On-Market Marketing will be responsible for DBG trade show participation and ROI measurement and will align these investments with business strategies. Campaigns and Campaign Manager will report to Director.

The position will be based in Pleasanton, California at the Digital Biology Center and reports in to the VP of Marketing.


* Responsible for identifying on-market marketing opportunities through qualitative and quantitative measurement to drive our droplet-based technologies with particular focus in gene and cell-based therapy development, molecular diagnostics and single cell biology.

* Responsible for aligning and integrating DBG on-market programs with LSG and CDG programs where appropriate and champion One Bio-Rad approach.

* Responsible for leading global on-market product promotions and campaigns through developing creative content for web, print and other media and managing DBG tradeshows and measure ROI.

* Responsible for assessing customer experience improvements and execute changes in conjunction internal cross-functional teams and external partners.

* Contribute to on-going training and GCO alignment including forecasting and product notifications in collaboration with NPI marketing.

* Contribute to droplet re-branding efforts in conjunction with NPI and strategic marketing.

* Responsible for assessing and communicating monthly/quarterly/yearly revenue and market factors to DBG management.

* Contribute to annual product portfolio management process.


* Advanced degree in molecular biology or equivalent experience, MBA a plus.

* A minimum of 5 years marketing leadership experience. Field sales experience a plus.

* Demonstrated history of on-market marketing expertise in driving on-market products.

* Knowledge of Biopharma, Molecular diagnostic and translational research market segments required.

* Demonstrated history of building alignment between product marketing, GCO and training teams within an organization.

* Independent and creative problem solver.

* Excellent verbal and written communicator both up and down the corporate continuum.

* Leads by example and embraces change.

About Bio-Rad:

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

Agency Non-Solicitation:

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Keywords: Bio-Rad Laboratories, Pleasanton , Director, On-Market Marketing, Advertising , Pleasanton, California

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