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Senior Director, Customer Engagement & Marketing Automation

Company: Albertsons Companies
Location: Pleasanton
Posted on: June 24, 2020

Job Description:

Albertsons Companies is one of the largest food and drug retailers with 2,300+ stores. The Albertsons Companies family of brands includes some of the most prominent brands in food retailing, with a growing base of loyal shoppers. Thanks to the professionalism, diversity, spirit and friendliness of our people, we have locations across the U.S.The Marketing Department has an opening for a Senior Director, Customer Engagement & Marketing Automation. This position is located in Pleasanton, California.Position PurposeWe have a robust loyalty platform just For U with over 35M digital identities. We leverage this rich data set as well as other data assets to support growth of our brick & mortar business, ecommerce, Own Brands, CPG partners and lot more. We offer a suite of services that we can engage our customers with outside the core grocery business ranging from home delivery, pickup, Pharmacy, Deli, Bakery, Floral, Gift Card, Gas stations and many more. How do we leverage this data and customer signals to chart out the optimal path to loyalty across these and other services? How does this path differ for customers based on their persona? What marketing channels are most efficient to take them on this loyalty journey? And, what is the best way to frame this path, test the right channels/message/offers and then automate it end-to-end? These and several other exciting challenges are expected to be led and solved by this seasoned executive.Key Responsibilities Include, But Are Not Limited To Be the person responsible for defining the customer journeys to grow loyalty & retention and automate it end-to-end Establish, socialize and gain alignment on definition of a Customer Lifetime Value across the organization Collaborate with Consumer Insights and Data Science teams to understand our customers; work with business unit leaders to understand salient features of key services that drive engagement across different services (nodes within the customer journeys) we provide to customers Build and continually refine the learning roadmap for arriving at the optimal way to leverage the salient features of key services and using them drive the expected behavior to chart personalized customer journeys based on customer's persona Partner with marketing, shopping experience, loyalty, engineering, corporate and division marketing & operations teams to ensure customer journeys are cohesive across all digital and store touchpoints Ensure all tests and scaled approaches have clear KPIs and establish the necessary measurement processes, infrastructure to enable that Create and maintain a program level dashboard that displays the transition of customers across these journeys and corresponding impact on the business Own relationships with the vendors that may be required to support the customer engagement and automated marketing team Build the Customer Engagement & Marketing Automation team including hire, train and grow top notch talent Qualifications 10+ years of experience working in CRM, customer engagement, loyalty, digital marketing, Analytics teams Mix of consulting and client-side experience desirable Mix of working on ecommerce and brick & mortar businesses Experience of taking data driven insights to building customer & digital experiences Prior experience in building and operating personalization, martech stack. Experience leading cross-functional teams, both directly and indirectly, with proven ability to develop junior staff Strong ability to develop structured frameworks and approaches AND innovative thinking to solve complex challenges in a fluid environment Strong ability to create, build and leverage relationships and effectively interface with executive-level team members and at the same time have willingness to roll up the sleeves to solve problems Strong analytical skills Excellent listening, presentation, and written and verbal communication skills Effective time management skills; ability to prioritize, delegate and meet deadlines Aptitude for strategic thinking in a fluid environment Exceptional at prioritizing and focusing on the highest value opportunities Deep understanding on how to optimize teams to meet the ever-growing demands of a fast-paced environment Executive presence and mindset, with the ability to roll up sleeves when necessary How to Apply: Interested candidates are encouraged to submit a resume by visiting https://www.albertsonscompanies.com/careers.htmlDiversity is fundamental at Albertsons Companies. We foster an inclusive working environment where the different strengths and perspectives of each employee is both recognized and valued. We believe that building successful relationships with our customers and our communities is only possible through the diversity of our people. A diverse workforce leads to better teamwork and creative thinking, as well as mutual understanding and respect.The Albertsons Companies policy is to provide employment, training, compensation, promotion and other conditions of employment without regard to race, color, religion, sexual orientation, gender identity, national origin, sex, age, disability, veteran status, medical condition, marital status or any other legally protected status.We support a drug-free workplace -- all applicants offered a position are required to pass a pre-employment drug test before they are hired.AN EQUAL OPPORTUNITY EMPLOYER

Keywords: Albertsons Companies, Pleasanton , Senior Director, Customer Engagement & Marketing Automation, Advertising , Pleasanton, California

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