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Senior Marketing Manager, Email & Lifecycle

Company: ServiceChannel
Location: Pleasanton
Posted on: May 2, 2021

Job Description:

ServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage and pay for repair and maintenance services from commercial contractors. We are a high growth, late stage startup with fantastic product-market fit, and trusted by more than 500 global brands like Cole Haan, Bloomin' Brands, CVS Health, Louis Vuitton, Allbirds, and Under Armour. We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally, landing us on Wealthfront's Career-Launching Companies List for the three years in a row.ServiceChannel is looking for a top-notch email marketer to develop and execute integrated email programs and initiatives to drive higher engagement and retention within our customer base. Our ideal candidate is a self-starter who can jump in and multitask. The role will work closely with other channel leaders and internal partners to enhance the reach and impact of our customer engagement and adoption initiatives for all segments of the market.Key Responsibilities* Define and drive strategy to increase engagement across all broadcast email streams such as Newsletters, Webinars, and other Ad-Hoc emails to leads and existing customers.* Manage the customer email communication calendar across multiple teams, solving conflicts as they arise.* Own customer email communication development and execution with content, relevancy, smart segmentation and personalization to drive customer engagement and adoption.* Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs.* Be the email SME who partners with New logo, Upsell, Customer Success, and campaign to improve our outreach and not frustrate the recipients.* Develop weekly, monthly, and ad hoc reporting on email performance and maintain related documentation needs, reporting on campaign progress and effectiveness.* As needed, support other team members on email campaign overflow* Start/continue any necessary projects in partnership with the team to advance our capabilities in Email, SMS, Push, and more.Required Skills & Experience* Bachelor's degree* Minimum of +6 years email marketing experience within hi-tech or high-volume setting* Experience with Hubspot a plus* Solid Email copy creation/editorial skill set.* Knowledge of HTML a plus* Enterprise-level email strategy experience with a track record of coordinating email across multiple teams.* Knowledge and thorough understanding of Email, SMS, and mobile marketing best practices.* Ability to translate analytic data into strategic insights that drive a successful marketing program.Why Work for Us?Our work environment is dynamic, collaborative, and entrepreneurial - We are firm believers in working to live and not living to work. Don't get us wrong, we work hard and do what it takes to get the job done, but we value a healthy work/life balance and have a lot of fun along the way. Our company is filled with foodies, music lovers, travelers and sports nuts. We are looking for energetic, positive, creative problem solvers who don't mind digging in and getting their proverbial hands dirty.In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work as well through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team!

Keywords: ServiceChannel, Pleasanton , Senior Marketing Manager, Email & Lifecycle, Advertising , Pleasanton, California

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