Marketing Program Manager, InSitu
Company: 10x Genomics
Posted on: January 7, 2022
At 10x Genomics, accelerating our understanding of biology is
more than a mission for us. It is a commitment. This is the century
of biology, and the breakthroughs we make now have the potential to
change the world.
We enable scientists to advance their research, allowing them to
address scientific questions they did not even know they could ask.
Our tools have enabled fundamental discoveries across biology
including cancer, immunology, and neuroscience.
Our teams are empowered and encouraged to follow their passions,
pursue new ideas, and perform at their best in an inclusive and
dynamic environment. We know that behind every scientific
breakthrough, there is a deep infrastructure of talented people
driving the life sciences industry and making it possible for
scientists and clinicians to make new strides. We are dedicated to
finding the very best person for every aspect of our work because
the innovations and discoveries that we enable together will lead
to better technologies, better treatments, and a better future.
Find out how you can make a 10x difference.
The Marketing Program Manager leads the design and execution of
worldwide marketing programs in collaboration with the 10x Genomics
Commercial Team. The Marketing Program Manager is part of the
global commercial marketing team and drives the development and
execution of multichannel inbound and outbound marketing programs
to support key business objectives including awareness, education,
and lead generation. A scientific background and experience in life
science will make you an excellent candidate for this position.
What You Will Be Doing
Lead the development and execution of global, multichannel
marketing programs with cross-functional teams to meet target
results and objectives.
Work closely with the Product Marketing, Market Development,
Marketing Communications, and Regional Marketing teams along with
external agencies to build whole story communications for inbound
and outbound campaigns and creative.
Support and drive the crafting of impactful value propositions,
messaging, and content for key and applications.
Collaborate with a wide variety of stakeholders (creative services,
web, events, and external agencies) to drive development of
tactical assets to support these plans, including digital and print
advertising, website content, social media, marketing collateral,
trade show materials, videos and multimedia, photography, sales
Drive the creation, approval, and management of detailed and
integrated campaign and new product launch plans which define
program goals, budget, metrics, resources, timelines, deliverables,
execution strategies and contingencies.
Lead development of media plans, working closely with agencies to
identify optimized media mix and supporting content.
Drive regular and consistent communication including program
check-ins, dashboards and postmortem reports outlining quantifiable
results, program analysis and recommendations.
Contribute to lead prospecting efforts for marketing programs,
campaigns and events, including identification of lists,
associations, and conferences as sources for target customers.
Identify the need for and develop creative new tactics for program
improvements when needed.
Manage marketing program budgets to quarterly targets.
Measure effectiveness of plans in generating awareness and
engagement of 10x and products / applications, identify leads that
result in closed / won business
Ensure that all deliverables meet corporate brand, legal, and
regulatory guidelines as well as quality standards.
To Be Successful In This Role, You Must Have
Bachelor's degree in a scientific discipline and marketing.
Minimum of five years of marketing experience working within a
global marketing organization with a focus on life science or
Experience developing and executing inbound and outbound
Ability to deal with high pressure, visibility and workload;
demonstrated business acumen and business analytics skills
Proven skills in leading/managing the execution of marketing
program processes, projects and tactics
Excellent interpersonal communication, relationship building,
teamwork, and project management skills
A power user of Microsoft PowerPoint, Excel, and Word
Must be proficient in written and spoken English
Nice To Have Skills & Background
Master's degree preferred
Individuals seeking employment at 10x Genomics are considered
without regards to race, color, religion, national origin, age,
sex, marital status, ancestry, physical or mental disability,
veteran status, gender identity, or sexual orientation.
10x does not accept unsolicited applicants submitted by third-party
recruiters or agencies. Any resume or application submitted to 10x
without a vendor agreement in place will be considered unsolicited
and property of 10x, and 10x will not pay a placement fee.
Keywords: 10x Genomics, Pleasanton , Marketing Program Manager, InSitu, Advertising , Pleasanton, California
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