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Marketing Program Manager, InSitu

Company: 10x Genomics
Location: Pleasanton
Posted on: January 7, 2022

Job Description:

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.

We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.

Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.

The Marketing Program Manager leads the design and execution of worldwide marketing programs in collaboration with the 10x Genomics Commercial Team. The Marketing Program Manager is part of the global commercial marketing team and drives the development and execution of multichannel inbound and outbound marketing programs to support key business objectives including awareness, education, and lead generation. A scientific background and experience in life science will make you an excellent candidate for this position.

What You Will Be Doing
Lead the development and execution of global, multichannel marketing programs with cross-functional teams to meet target results and objectives.
Work closely with the Product Marketing, Market Development, Marketing Communications, and Regional Marketing teams along with external agencies to build whole story communications for inbound and outbound campaigns and creative.
Support and drive the crafting of impactful value propositions, messaging, and content for key and applications.
Collaborate with a wide variety of stakeholders (creative services, web, events, and external agencies) to drive development of tactical assets to support these plans, including digital and print advertising, website content, social media, marketing collateral, trade show materials, videos and multimedia, photography, sales tools, etc.
Drive the creation, approval, and management of detailed and integrated campaign and new product launch plans which define program goals, budget, metrics, resources, timelines, deliverables, execution strategies and contingencies.
Lead development of media plans, working closely with agencies to identify optimized media mix and supporting content.
Drive regular and consistent communication including program check-ins, dashboards and postmortem reports outlining quantifiable results, program analysis and recommendations.
Contribute to lead prospecting efforts for marketing programs, campaigns and events, including identification of lists, associations, and conferences as sources for target customers.
Identify the need for and develop creative new tactics for program improvements when needed.
Manage marketing program budgets to quarterly targets.
Measure effectiveness of plans in generating awareness and engagement of 10x and products / applications, identify leads that result in closed / won business
Ensure that all deliverables meet corporate brand, legal, and regulatory guidelines as well as quality standards.

To Be Successful In This Role, You Must Have
Bachelor's degree in a scientific discipline and marketing.
Minimum of five years of marketing experience working within a global marketing organization with a focus on life science or biotech.
Experience developing and executing inbound and outbound marketing
Ability to deal with high pressure, visibility and workload; demonstrated business acumen and business analytics skills
Proven skills in leading/managing the execution of marketing program processes, projects and tactics
Excellent interpersonal communication, relationship building, teamwork, and project management skills
A power user of Microsoft PowerPoint, Excel, and Word
Must be proficient in written and spoken English

Nice To Have Skills & Background
Master's degree preferred
MBA preferred

Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.

Keywords: 10x Genomics, Pleasanton , Marketing Program Manager, InSitu, Advertising , Pleasanton, California

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