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Media Marketing Manger

Company: Analysts
Location: Pleasanton
Posted on: May 9, 2022

Job Description:

Title: Media Marketing ManagerLocation: Pleasanton, CA (On-site)Contract: 8+ months**Vaccination required, religious/medical exemption eligibility** Overview: Seeking a Media Marketing Manager on the Media Center of Excellence team to help manage integrated performance media programs. We are looking for an experienced and strategic media professional who has a thirst for business and thrives on data to drive continued performance improvements to paid media investments. This role offers great growth potential, above and beyond the business driving programs, to include strategic contributions as the team grows its value offering across marketing as a whole. Responsibilities:Work closely with marketing teams to develop end-to-end lead generation marketing programsSet strategic media guidance for paid media to support marketing programsCollaborate with and direct media agency for the planning, implementation, and reporting of paid performance mediaCollaborate with cross-channel Media CoE SME members to ensure best practices and opportunity use of channelsSteward paid media activities to ensure investment align to strategy and deliver on KPIs, Media budget maintenancePortfolio management, connecting individual campaign efforts to the larger customer journey Qualifications:3-5 years national media planning/buying experience, with a high focus to digital, performance-based media (i.e., paid social, programmatic, content syndication and paid search)Experience working with B2B, C-level audiences, driving demand generation programsGeneral knowledge regarding audience segmentation and DMP tools, AAM is a plus!Ability to review digital campaign performance data and output a clear informative storyProactive mindset, that enjoys working with a teamExperience working with Adobe ad Cloud and Adobe Analytics, Tableau, media attribution models and complex dashboards Preferred Qualifications:Experience working across international markets a plusStrong verbal and written communications skills; attention to detail and ability to refine communications to simplify and showcase often complex issuesProven track record to effectively execute integrated marketing programs on both a strategic and tactical levelStrong problem solving, priority setting, facilitation, multi-tasking, and collaboration skillsAbility to work independently, lead project related budgets, and thrive in a fast-paced, dynamic environmentAbility to and track, monitor and analyze campaign performance, overall spend and make data-driven decisionsStrong interpersonal skills and capable of building positive relationships across multiple teams and time zones

Keywords: Analysts, Pleasanton , Media Marketing Manger, Advertising , Pleasanton, California

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