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Senior Marketing Manager

Company: IrisVision
Location: Pleasanton
Posted on: June 13, 2022

Job Description:

Who are we? IrisVision is an emerging leader in the Vision Health Technologies. We are synthesizing neuroscience, augmented reality, telehealth, and wearable mobile devices into a new future for vision health. We work with experts at Johns Hopkins and Stanford researchers to develop our telehealth technology. The team has grown to include world-renowned vision scientists and digital technology developers, who continue to advance the science of vision health with us every day. IrisVision is featured by the New York Times and Wall Street Journal, Forbes, and received numerous awards including CES Innovation Award and 2022 Tri-Valley GameChanger Award. Why Join IrisVision : Do Good: Help people make the most out of their sight. You---ll be making a real difference in thousands of lives every day. Do Well: Join a growth stage start-up, backed by the most renowned investors in healthcare, just in time for a major product launch Leave a Mark: Work with the best research and healthcare institutions to revolutionize vision care through our innovative new platform Digital Vision Care platform. Grow further: Wear many hats (we all do here) building very valuable experience in a growing industry Have Fun: Become a part of a small close-knit team working towards a common goal. A brand-new office helps too What are we looking for? We are looking for a multi-talented and highly motivated Senior Marketing Manager to help build brand awareness and drive sales for our digital health solutions across eye care practices. This position will directly report to the Chief Marketing Officer and will drive the marketing execution to support the launch of a new brand for the DVC platform. You---ll be the point person to define and execute the marketing programs to drive growth and market expansion. You'll also need to be a self-starter, able to work independently and with little direction to quickly assess project needs, identify resources necessary for implementation and collaborate for a successful outcome. The Senior Marketing Manager will focus on the following areas: Product Marketing / Go-to-Market Planning & Execution: You will work closely and collaboratively with leadership, sales, product management, and partners to identify market opportunities and help lead product launches. This is a hands-on role that leads the marketing side of go-to-market efforts, defines product messaging, and accelerates the success of our marketing campaigns and sales teams. You will be working with designers and copywriters to develop a variety of compelling content (written, videos, demos, presentations etc.) to fuel sales, marketing and customer success to effectively convey the value of our offerings across all channels. Marketing Operations and Sales Enablement: If you are energized by the thought of teaming up with key stakeholders to transform client value into revenue-driving solutions, then this is the role for you. You will play an instrumental role in building our corporate and product brand awareness, developing campaigns, content, and collateral across all channels. You will have exceptional writing and communications skills, able to jump in on the development of an integrated brand and promotional plan to deliver qualified leads, improve sales velocity, and increase revenue and referral rates. This may include development of promotional materials and content for varying channels to drive lead generation / nurturing, establishing sales enablement tools, updating website content, videos, training materials, white papers, e-books, info guides, etc. Event Management: You will be responsible for maximizing the value from the allocated marketing budget for events, social and PR. This will include driving the development and management of the annual event calendar, establishing budget and objectives for each event, and maximum ROI with pre- and post-show activities as well as coordinating executive speaking engagements. Social and PR: You will be working closely with the PR and social media teams, providing assistance with materials, spokespeople, or information as needed to drive favorable media attention and manage strategic development of social media content to achieve KPIs and positioning IrisVision as an industry leader. Requirements The ideal candidate will have strong marketing operational skills, sense of urgency, follow-through, and attention to detail with excellent writing and communication skills. Additional requirements include: 5 years of marketing experience in a B2B environment is required. Healthcare marketing, medical device, or digital health experience is desirable. Bachelor---s Degree or equivalent work experience Ability to travel occasionally for key conferences. Adept with Salesforce and marketing automation tools (e.g., Pardot, Marketo) Cross-functional collaboration competence; ability to adapt to effectively work with wide range of functions and stakeholders from product, technology, sales and operations. Excellent writing skills Extremely detail-oriented and excellent project management skills Highly organized and efficient, deadline-driven Team player and willingness to work outside of job description Curious, growth mindset, problem solver Benefits Market competitive salary with standard benefits.

Keywords: IrisVision, Pleasanton , Senior Marketing Manager, Advertising , Pleasanton, California

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