Paid Search (PPC) Marketing Manager

Company: PlanetArt
Location: Pleasanton
Posted on: March 10, 2023

Job Description:

Company Vision & Overview PlanetArt's vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events. The company's brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading Simply to Impress card and stationery site, as well as Personal Creations and CafePress. Visit to learn more about our brands. We are distributed across multiple offices with more than 500 employees, primarily in Calabasas (Southern California), San Diego, Woodridge (Chicago) and Pleasanton (Bay Area). We also have team members in two company-owned offices in China, as well as in Europe. Job Overview The Paid Search Marketing manager will use best practices, as well as innovative techniques, to grow our businesses. This position will work on a hybrid schedule, out of our Pleasanton, CA office. Responsibilities

• Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
• Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work closely with our dedicated Google Account Manager and try out all the new Google Betas - staying at the cutting edge of Search Engine Marketing.
• Track, analyze and report on results.
  • 2+ years of experience managing paid search marketing campaigns.
  • Strong Google Ads and Microsoft Ads skills.
  • Excellent understanding of marketing & customer acquisition.
  • Strong analytical skills.
  • Excellent communication & teamwork skills.
  • Bachelor's Degree. The salary range for this position is $65K - $85K per year.PlanetArt offers a comprehensive benefits package including:
    • Health, Dental, Vision Insurance
    • Life Insurance
    • 401(k) with matching
    • Excellent Work/Life Balance - Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
    • Hybrid Office/Home-Work Schedule
    • Employee Product Discounts

Keywords: PlanetArt, Pleasanton , Paid Search (PPC) Marketing Manager, Advertising , Pleasanton, California