Acquisition Marketing Specialist

Company: PlanetArt
Location: Pleasanton
Posted on: March 12, 2023

Job Description:

Through our network of websites and mobile apps, PlanetArt gives consumers the opportunity to design personalized products like holiday cards, photo canvases and customized gifts that are professionally printed. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality and meaningful finished products and memorable celebrations of life events. At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement.

• Our Mission: Capturing memories. Building connections. Delivering smiles.
• Our Niche: We provide consumers with innovative tools, content and services to make the world's most unique personalized products.
• Our Core Values: We are curious. We are committed to growth. We are passionate. We believe details matter. What You'll Do We're looking for a talented acquisition marketing specialist to join PlanetArt's marketing team. This person will be responsible for executing user acquisition strategies across paid and organic efforts, scaling and optimizing performance, as well as managing influencer marketing, affiliate and retargeting initiatives. This individual must be comfortable managing multiple projects, with strong project management skills and attention to detail. This candidate must be very comfortable working in a fast-paced, multi-tasking, collaborative and fluid environment. A "can-do" attitude and superb interpersonal skills, both verbal and written, are an absolute must. The Acquisition Marketing Specialist will have the following key objectives:
  • Strategy and planning: manage user acquisition, influencer marketing, affiliate and retargeting campaigns across Facebook, Instagram, Google, TikTok, YouTube, Pinterest, MNTN, AdRoll, Impact, Commission Junction and more.
  • Campaign management: set up, manage, optimize, report on desktop and mobile campaign performance.
  • Measurement and tracking: utilize Google Analytics and attribution tools to ensure data accuracy and flow-through between platforms and internal database.
  • Creative management: work with the Creative team to craft creatives for testing.
  • Dig deep and provide insightful analysis of our marketing spend and its results. Key Metrics
    • Achieve target CPAs and ROAS goals
    • Achieve high repeat order rates and LTV
      • 2+ years' experience of marketing with a proven track record of driving customer acquisition.
      • 2+ years' experience executing marketing strategies across paid channels such as Facebook, Instagram, and Google.
      • Monitor and analyze performance metrics of new customer acquisition, influencer, affiliate and retargeting campaigns; interpret data to derive actionable insights for optimization.
      • Impeccable attention to detail and strong organizational skills.
      • Excellent written and communication skills.
      • Ability to work in a fast-paced environment, managing multiple projects with tight deadlines, especially during key seasonal periods.
      • Proficient in Excel, Google Analytics, and similar analytical tools.
      • Bachelor's Degree. The salary range for this position is $65,000 - $90,000 per year.PlanetArt offers a comprehensive benefits package including:
        • Health, Dental, Vision Insurance
        • Life Insurance
        • 401(k) with matching
        • Excellent Work/Life Balance - Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
        • Hybrid Office/Home-Work Schedule
        • Employee Product Discounts #LI-Hybrid

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