Acquisition Marketing Specialist
Company: PlanetArt
Location: Pleasanton
Posted on: March 12, 2023
Job Description:
Through our network of websites and mobile apps, PlanetArt gives
consumers the opportunity to design personalized products like
holiday cards, photo canvases and customized gifts that are
professionally printed. We provide consumers with unmatched tools
and content and an unparalleled end-to-end customer experience that
result in high-quality and meaningful finished products and
memorable celebrations of life events. At PlanetArt we believe a
greeting card can form a meaningful connection, a photo can
preserve a precious memory, a coffee mug can start a conversation,
and a T-shirt can ignite a movement.
- Our Mission: Capturing memories. Building connections.
Delivering smiles.
- Our Niche: We provide consumers with innovative tools, content
and services to make the world's most unique personalized
products.
- Our Core Values: We are curious. We are committed to growth. We
are passionate. We believe details matter. What You'll Do We're
looking for a talented acquisition marketing specialist to join
PlanetArt's marketing team. This person will be responsible for
executing user acquisition strategies across paid and organic
efforts, scaling and optimizing performance, as well as managing
influencer marketing, affiliate and retargeting initiatives. This
individual must be comfortable managing multiple projects, with
strong project management skills and attention to detail. This
candidate must be very comfortable working in a fast-paced,
multi-tasking, collaborative and fluid environment. A "can-do"
attitude and superb interpersonal skills, both verbal and written,
are an absolute must. The Acquisition Marketing Specialist will
have the following key objectives:
- Strategy and planning: manage user acquisition, influencer
marketing, affiliate and retargeting campaigns across Facebook,
Instagram, Google, TikTok, YouTube, Pinterest, MNTN, AdRoll,
Impact, Commission Junction and more.
- Campaign management: set up, manage, optimize, report on
desktop and mobile campaign performance.
- Measurement and tracking: utilize Google Analytics and
attribution tools to ensure data accuracy and flow-through between
platforms and internal database.
- Creative management: work with the Creative team to craft
creatives for testing.
- Dig deep and provide insightful analysis of our marketing spend
and its results. Key Metrics
- Achieve target CPAs and ROAS goals
- Achieve high repeat order rates and LTV
- 2+ years' experience of marketing with a proven track record of
driving customer acquisition.
- 2+ years' experience executing marketing strategies across paid
channels such as Facebook, Instagram, and Google.
- Monitor and analyze performance metrics of new customer
acquisition, influencer, affiliate and retargeting campaigns;
interpret data to derive actionable insights for optimization.
- Impeccable attention to detail and strong organizational
skills.
- Excellent written and communication skills.
- Ability to work in a fast-paced environment, managing multiple
projects with tight deadlines, especially during key seasonal
periods.
- Proficient in Excel, Google Analytics, and similar analytical
tools.
- Bachelor's Degree. The salary range for this position is
$65,000 - $90,000 per year.PlanetArt offers a comprehensive
benefits package including:
- Health, Dental, Vision Insurance
- Life Insurance
- 401(k) with matching
- Excellent Work/Life Balance - Paid Time Off, Sick Days, Paid
Holidays, and Floating Holidays
- Hybrid Office/Home-Work Schedule
- Employee Product Discounts #LI-Hybrid
Keywords: PlanetArt, Pleasanton , Acquisition Marketing Specialist, Advertising , Pleasanton, California
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