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Marketing Business Analyst

Company: Aston Carter
Location: Pleasanton
Posted on: March 16, 2023

Job Description:

Description: Working closely with the Global Integrated Marketing, Digital Marketing, Field Marketing, Partner Marketing, and Marketing Operations peers, the Marketing Automation Manager will build, optimize and run marketing automation programs and projects, including lead flow and data quality initiative Team run outbound email campaigns through Marketo.

  • Work with our Integrated Marketing team to develop marketing automation strategies to support lead and opportunity goals, including continually modifying and adjusting those strategies based on results
  • Implement and optimize campaign tracking to measure campaign effectiveness on new and existing marketing programs
  • Oversee the marketing database and segmentation strategy and ensure data quality
  • Standardize and optimize marketing automation processes and QA procedures to ensure successful delivery of campaigns
  • Document processes and communicate improvements to increase the marketing team's ability to deliver marketing programs efficiently Additional Skills & Qualifications:
    • marketo
    • email marketing
    • marketing automation

      About Aston Carter:
      Please Note: Scammers are posing as Aston Carter. We'll never contact you via Gmail, Telegram, or WhatsApp and we'll never solicit money from you.
      At Aston Carter, we're dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions - from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.
      Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients' capabilities by seeking solvers and delivering solutions to address today's workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit Aston Carter is a company within Allegis Group, a global leader in talent solutions.
      The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
      If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.

Keywords: Aston Carter, Pleasanton , Marketing Business Analyst, Advertising , Pleasanton, California

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