Senior Integrated Marketing Manager, Customer Base
Company: Workday, Inc.
Location: Pleasanton
Posted on: May 14, 2022
|
|
Job Description:
Do what you love. Love what you do. At Workday, we help the
world's largest organizations adapt to what's next by bringing
finance, HR, and planning into a single enterprise cloud. We work
hard, and we're serious about what we do. But we like to have fun,
too. We put people first, celebrate diversity, drive innovation,
and do good in the communities where we live and work. About the
Team At Workday, we help the world's largest organizations adapt to
what's next by bringing finance, HR, and planning into a single
enterprise cloud. We work hard, and we're serious about what we do.
But we like to have fun, too. We put people first, celebrate
diversity, drive innovation, and do good in the communities where
we live and work. About the Role We are seeking a motivated and
creative marketer for our Global Integrated Marketing Strategy team
to drive pipeline growth within our customer base for our human
capital management (HCM) solutions. This role will support the Sr.
Director, Global Integrated Marketing Strategy - Customer Base, and
work with peer integrated marketing managers to develop strategies
and programs that create awareness of our solutions, articulate how
they'll add value to the customers' existing investments, and drive
qualified leads through the pipeline. This marketer will focus on
expanding our customers' footprint within the HCM portfolio and
will target buyers in the Office of the CHRO and office of the CIO.
This role will combine program strategy with tactical execution and
will work closely with partner teams across the marketing
organization. The ideal candidate will be comfortable handling the
day-to-day functional needs of marketing campaign work while also
contributing to the larger campaign strategy and developing new and
innovative ways to engage HR and IT leaders. As this work will
target existing customers, a passion for customer experience is a
must. Your programs will not just generate pipeline but also
contribute to customer loyalty, retention and success. This is a
perfect opportunity for a demand generation practitioner who is
looking to advance their knowledge and experience, and make a mark.
About You In this role, you'll produce integrated marketing
programs from inception to optimization with a cross-functional
marketing team including solutions marketing, project management,
web and online marketing, corporate communications, content
marketing, social media, creative services, events, field and
partner marketing, sales teams, and 3rd parties. Your work will
include: Basic Qualifications Gaining deep understanding of your
target audience segment and creating tailored programs for the key
decision makers and influencers in a buying decision; Using key
campaign channels, understanding how to target the right audience
at the right time through marketing automation & email nurtures,
content syndication, paid & organic search & social, sponsored
media programs, digital advertising, and more. Helping to manage
and monitor program spend and ensure that the budget decisions are
optimized to meet quarterly and yearly targets; Working with the
project manager to develop and monitor project plans and schedules;
Coordinating the various external/internal teams working on the
campaign; Setting up and monitoring programs in various marketing
systems and tools including Salesforce.com, Marketo, Demandbase,
Integrate, Tableau, and Workfront; Monitoring program
effectiveness, providing recommendations for optimization, long
tail strategies and future enhancements. Monitoring and
communicating progress toward quarterly and yearly goals, and
adjusting where needed to stay on target to meet company goals.
Communicating key programs and assets to internal constituents
including product marketing, sales teams, and 3rd parties. Other
Qualifications 7+ years of integrated marketing experience, with a
strong focus on planning and developing demand generation programs
Understanding of the Office of the CHRO and CIO and the buyer
personas within the HR and IT organizations - and marketing
strategies to bring them to the table. The ability to execute
integrated, streamlined marketing programs on both a strategic and
tactical level The ability to work across groups, including
internal and external partners and constituents A strong
understanding of marketing systems, including Marketo (or a similar
solution), Salesforce and Tableau The ability to manage project
related budgets and track and monitor campaign performance and
spend The ability to carefully analyze program results and
performance trends and make data-driven decisions A willingness to
proactively share new ideas and approaches A strong focus on
teamwork and collaboration within our own team and partnering teams
Good attention to detail and the ability to manage multifaceted
programs Strong written and verbal communications skills Enterprise
software/B2B marketing experience preferred Bachelor's degree or
equivalent experience required As a federal contractor, Workday is
requiring all new hires to verify that they are fully-vaccinated
against COVID-19 within 72 hours of beginning employment with
Workday, consistent with applicable law. Workday is an equal
opportunity employer. Candidates who are not vaccinated due to a
sincerely held religious belief, medical reasons, or other
legally-protected reason should contact accommodations@workday.com
to explore what, if any, reasonable accommodations or exemptions
Workday is able to offer. Pursuant to applicable Fair Chance law,
Workday will consider for employment qualified applicants with
arrest and conviction records. Workday is an Equal Opportunity
Employer including individuals with disabilities and protected
veterans. Are you being referred to one of our roles? If so, ask
your connection at Workday about our Employee Referral process!
Keywords: Workday, Inc., Pleasanton , Senior Integrated Marketing Manager, Customer Base, Executive , Pleasanton, California
Click
here to apply!
|