Director of Outreach and Communications
Posted on: January 20, 2023
Who We Are Hively, derived from 'lively' and 'hive', is a
thriving community full of life and energy. Hively's mission is to
strengthen Alameda County families so that everyone in our
community can thrive. Hively supports local families through child
care stipends and referrals, parent education and family classes,
mental health services and daily essentials (diapers, clothing,
etc). This past year, we served over 2,000 local families and
children seeking child care referrals and served 975 child care
providers. We are fueled by our passion for strengthening thousands
of families, regardless of ability to pay. While the pandemic
threatened the very existence of many child care businesses, we
were ready to answer this challenge by offering extra support to
child care providers and local families, from masks and gloves to
additional subsidies. California Assembly person Rebecca
Bauer-Kahan recognized our outstanding work during the pandemic and
awarded Hively with a California Nonprofit of the Year Award.
Our Team & Culture At Hively, we strive to ensure all staff feel
and encourage a sense of belonging, caring, and support. We
prioritize learning, listening, and growing together.
The Opportunity Hively is looking for an experienced leader to help
us reach the thousands of families in Alameda County who qualify
for subsidized child care, but are not yet receiving it. This is a
critical role which will develop the Hively branding and outreach
strategy to position us to help as many families as possible.
This is a newly created position and department that will develop
over time. The Director of Outreach and Communications will have a
blank canvas to create and shape the team, the strategy and their
role. Eventually this person will help grow and manage a team of
about 5. This is an exciting opportunity to make a real impact in
our community, the families of Alameda County, and will be critical
to the growth of Hively. What you will lead: Outreach (50%)
Develop and own a family (customer) outreach strategy that will
reach thousands of kids that are eligible for subsidized child care
by using creative techniques, known direct marketing tactics and
nonprofit development best practices.
Track, analyze and quantify effectiveness of outreach programs in
terms of kids enrolled, ROI of program and cost per enrollment to
Identify, build and nurture partnerships throughout Alameda County
with organizations that will help families have access to a variety
Proactively look for funding opportunities to complement Hively's
Sharpen our brand and help us drive a significant increase in
Craft a social media strategy to build community involvement,
employer brand and maximize attendance at trainings and events.
Analyze campaign and social media platform data to track and
improve content reach.
Own Internal Communications and build intraweb with information
that teams can access.
Oversee the Hively Website, including creating and managing all
content and analyzing site data to track and improve content
Oversee grant opportunity identification, writing and tracking
process by team member to be hired.
Develop fundraising strategy and oversee execution of events and
Team Management (10%)
Build your team from the ground up.
Manage, mentor, and develop staff, providing positive leadership
and problem solving.
Foster a culture of results, collaboration, and accountability
while inspiring staff.
What you Should Bring: 7+ years of experience in marketing,
outreach, communications or similar role
Excellent troubleshooting, analytical, and problem-solving
abilities, along with an ability to collaborate cross-functionally
in a dynamic environment
Flexibility; the desire to pivot in real-time with ability to have
a creative approach to problem solving
Team-player attitude, with strong communication and organizational
Experience owning sophisticated reporting and KPI dashboards
throughout the marketing funnel
Proven in-house leadership abilities, capable of managing a team of
at least 2
High energy and action-oriented
Highly collaborative with a one-team mentality
Intellectually honest & curious
Nice to Have: Experience with fundraising/grant writing
Experience in non-profit sector
Familiarity with Alameda County cities and communities
Benefits * Medical, dental and vision plans covered at 100% for the
employee * Health & Dependent Care FSA & HSA * 14 Paid Holidays *
Generous paid time off policy * Tuition Reimbursement * Employee
Assistance Program * Life & Long Term Disability Insurance covered
100% by Hively * 403(b) plan and SEP-IRA plan with an employer
contribution of 5%
Attracting Candidates from All Backgrounds While we try to be
thorough with our prerequisites, not everything about you as a
candidate can be condensed into a list of bullet points.
We welcome applicants of any educational background, gender
identity and expression, sexual orientation, religion, ethnicity,
age, socioeconomic status, disability, and veteran status.
*Benefits apply for full-time, permanent positions only
Keywords: Hively, Pleasanton , Director of Outreach and Communications, Executive , Pleasanton, California
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