Sr. Lifecycle Marketing Manager
Company: Vagaro
Location: Pleasanton
Posted on: January 24, 2023
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Job Description:
We are seeking an experienced Lifecycle Marketing Manager, who
brings expertise in building marketing lifecycle campaigns,
including but not limited to, email, in-app messages, push
notifications, and SMS. This role will oversee development,
follow-through, and maintenance of marketing campaigns for
onboarding, engaging, and retaining Vagaro's customers.The ideal
candidate, an Hubspot expert, has significant expertise developing
and optimizing lifecycle marketing programs from purchase through
cancellation activities in a B2B environment. They will have a
consistent track record of using marketing results, customer
insights, and analytics to inform and scale a successful global
marketing program.**This is an onsite position at our Pleasanton,
CA Headquarters**Perks:15 days PTO9 company holidaysReimbursement
program using any of Vagaro services.401k retirement plan with
matchingHealthcare, dental & vision plans for individuals and
familiesLife insurance, supplemental programsCollege reimbursement
programDiscounted tickets programDoordash Dash PassOn-site fitness
centerWork/Life & EAP servicesResponsibilities:Own end-to-end
development and management of global onboarding and retention
campaigns across channels (in-product, email, SMS, Push
Notifications), including strategy, copy strategy, campaign setup,
A/B testing, localization, reporting, and optimization with a goal
to increase product usage and adoption, and to minimize churn and
contraction.Collaborate with IT and Engineering to optimize
integration within Vagaro technology framework.Work with customer
success, product marketing and performance marketing teams to
create personalized and consistent cross-channel retention and
upselling messages.Iteratively test and improve all marketing
streams to optimize customer experience while increasing MRR and
LTV.Consistently improve upon and lead change in program
methodologies; employing industry standard processes and constantly
looking for opportunities to improve effectiveness and
efficiency.Present regularly on program performance and successes
to leaders.Actively monitor all campaign analytics, partner with
our business intelligence team to create appropriate reporting and
communicate results effectively to the team with recommended
actions for optimization.Qualifications:4-6 years' experience
running digital lifecycle marketing programs, preferably in a SaaS,
subscription business, or related B2B business.Comfortable working
with large sets of digital marketing and product usage data to
glean critical insight to inform marketing strategy.Meets goals for
the business with an eagerness to challenge the status quo in order
to meet objectives.Outstanding interpersonal, verbal, and written
communication, problem solving, and executive presentation
skills.Excellent cross-functional collaborator, striking deep
relationships and ability to influence functional teams to gain
consensus on vision for driving performance objectives.Thorough,
strategic problem solver with strong analytical skills to
synthesize raw data into useful campaign optimization strategies
for new and existing initiativesExperience owning end-to-end
execution of marketing campaigns for self-serve and sales-assisted
buyers, from ideating to building, monitoring, optimizing, and
reporting.Strong creativity with the ability to understand how
Vagaro's products relate to achieving our customers' business
objectivesPrevious experience working closely with product
management, product marketing, and data analytics.Hands-on,
get-it-done attitude with excellent project management skills for
complex, cross-functional global campaignsExcellent Knowledge of
Hubspot and SalesforcePositive attitude, team-oriented, energetic,
and optimisticAbout the Company:Vagaro, Inc. develops an all-in-one
business management platform and a powerful online marketplace for
the salon, spa, and fitness industries. More than 174,000
professionals and 67,000+ businesses in the United States, Canada,
UK, and Australia use Vagaro's cloud-based software to manage all
aspects of their operations. Consumers choose Vagaro to search for
and book services in their community at their convenience. Vagaro
is easy-to-use and works on any device. Learn more by visiting
https://www.Vagaro.Com (https://www.Vagaro.Com/) and
https://sales.Vagaro.Com (https://sales.Vagaro.Com/)
Keywords: Vagaro, Pleasanton , Sr. Lifecycle Marketing Manager, Executive , Pleasanton, California
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