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Marketing Director

Company: Sunol Creek Memory Care
Location: Pleasanton
Posted on: January 24, 2023

Job Description:

Sunol Creek Memory Care - Marketing Director -
Frontier Management is seeking an outstanding Marketing Director to join Sunol Creek Memory Care community located in Pleasanton, California. Demonstrated success as a leader in similar settings is required of the Marketing Director.
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Position qualifies for a Performance Based Bonus Program! See below for more detail. -
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Frontier Management's portfolio of communities spans throughout the United States with each community sharing a commitment to superior service and quality lifestyle for our residents within their own unique setting. Frontier's mission is to provide an enriched and meaningful experience for our residents, team members, and community partners. If you are as committed and passionate about serving the needs of our senior residents as we are, we encourage you to apply and experience the Frontier Difference.
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The Marketing Director is responsible for achieving high occupancy via direct sales interaction with prospective residents, their families, and professional referral resources. Additional responsibilities include outreach efforts with various medical professionals and organizations that have the ability/need to directly refer prospects to quality Senior Living options as well as full management of the community's CRM database. The Marketing Director is also responsible for the development of community events that are innovative and engage the consumer in a relevant and purposeful manner creating organic exposure to our Senior Living services.
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Primary Duties and Responsibilities:


Performs facility marketing and sales activities including community events, prospective resident generation, tours, prospective resident follow-up and direct sales


Grow your community's social media presence by ensuring high-quality pictures and engaging stories are posted at least three times a week.


Build your community's digital reputation by requesting positive online reviews from resident families, vendors, and community partners.


Monitors sales and other key metrics to ensure maximum results that assist in the complete fill up of the facility


With general guidance and input from the management team, develops and implements an annual Marketing Action Plan, reviewed quarterly, for the community


Performs community relation functions and participates in local community activities for the facility with particular attention to clergy, medical, legal, financial and business entities who would have influence with the senior market


Maintains appropriate contact and develops a strong working relationship with local associations and community organizations that serve and support seniors


Prepares and delivers presentations promoting the community as needed


Ensures company profitability by meeting all facility activity and marketing budgets and census guidelines as set by the corporation


Develops and implements purposeful, relevant and innovative in-house events and functions that will generate new traffic to the community


Conducts in-depth interviews with prospective residents and other necessary parties to determine qualifications for residence into the community


Conduct in-depth competition studies to determine strengths/weaknesses, census levels, rental rates, the range of services, department leaders, advertising/promotions, menu/food service, activities, amenities, etc.


Manages inventory and distribution of all collateral marketing materials including handouts, postcards, brochures, etc.


Identifies overall trends in the marketplace that would indicate adjustments to be made in the overall marketing strategy for the community or in individual instances


Performs additional job duties as assigned


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Other Requirements:


Bachelor's degree in Marketing preferred


3+ years of outside sale experience. Senior Living sales experience a plus


Excellent presentation skills and comfortable presenting to both small and large groups


Strong communication skills, verbal and written; English language skills adequate to allow communication with residents and staff, and to understand written and verbal instructions


Must be proficient in MS Office Suite, with an emphasis in Excel and Outlook


Ability to network and develop strong working relationships


Compassion and caring disposition for senior adults


Must hold a valid driver's license


Willing to work shift assigned, weekends, and holidays


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The Marketing Director qualifies for a Performance-Based Bonus Program! Frontier Management, LLC has an established Performance Based Bonus program for our community's Marketing Director that incentivizes diligent efforts and outcomes, which positively impact the Company and its future, by striving to control costs, maintain high levels of resident satisfaction and reaching high census targets. -
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Frontier Management offers a competitive salary and a work environment that encourages initiative and fosters respect. Frontier Management, LLC offers medical, dental, vision, life/AD&D, Flexible Spending Account, Short Term Disability, Accident Insurance, Critical Illness Insurance, and Hospital Indemnity Insurance. We also offer a 401(k) plan with a competitive Match program. To discover more about the Frontier Management team, please visit our site at www.frontiermgmt.com
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Equal Opportunity Employer/ Drug-Free Workplace
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Keywords: Sunol Creek Memory Care, Pleasanton , Marketing Director, Executive , Pleasanton, California

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