Paid Search (PPC) Marketing Manager
Posted on: January 26, 2023
Company Vision & Overview PlanetArt's vision is to be the
leading seller of personalized and make-on-demand products
worldwide. We provide consumers with unmatched tools and content
and an unparalleled end-to-end customer experience that result in
high-quality, meaningful finished products and memorable
celebrations of life events. The company's brands include the
popular FreePrints and FreePrints Photobooks apps and the industry
leading Simply to Impress card and stationery site, as well as
Personal Creations and CafePress. Visit to learn more about our
brands. We are distributed across multiple offices with more than
500 employees, primarily in Calabasas (Southern California), San
Diego, Woodridge (Chicago) and Pleasanton (Bay Area). We also have
team members in two company-owned offices in China, as well as in
Europe. Job Overview The Paid Search Marketing manager will use
best practices, as well as innovative techniques, to grow our
businesses. This position will work on a hybrid schedule, out of
our Pleasanton, CA office. Responsibilities
- Optimize and grow campaigns on Google Ads and Microsoft Ads -
growing revenue and maximizing Return on Ad Spend.
- Initiate and execute tests. Collect and analyze data, identify
trends and insights in order to achieve maximum ROI.
- Manage campaign expenses and stay on budget.
- Optimize landing pages and the sales funnel.
- Work closely with our dedicated Google Account Manager and try
out all the new Google Betas - staying at the cutting edge of
Search Engine Marketing.
- Track, analyze and report on results.
- 2+ years of experience managing paid search marketing
- Strong Google Ads and Microsoft Ads skills.
- Excellent understanding of marketing & customer
- Strong analytical skills.
- Excellent communication & teamwork skills.
- Bachelor's Degree. The salary range for this position is $65K -
$85K per year.PlanetArt offers a comprehensive benefits package
- Health, Dental, Vision Insurance
- Life Insurance
- 401(k) with matching
- Excellent Work/Life Balance - Paid Time Off, Sick Days, Paid
Holidays, and Floating Holidays
- Hybrid Office/Home-Work Schedule
- Employee Product Discounts
Keywords: PlanetArt, Pleasanton , Paid Search (PPC) Marketing Manager, Executive , Pleasanton, California
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