Associate Director, Consumer CRM (Hybrid)
Company: Allergan
Location: Pleasanton
Posted on: March 16, 2023
Job Description:
AbbVie's mission is to discover and deliver innovative medicines
that solve serious health issues today and address the medical
challenges of tomorrow. We strive to have a remarkable impact on
people's lives across several key therapeutic areas: immunology,
oncology, neuroscience, eye care, virology, women's health and
gastroenterology, in addition to products and services across its
Allergan Aesthetics portfolio. For more information about AbbVie,
please visit us at www.abbvie.com . Follow @abbvie on Twitter,
Facebook, Instagram, YouTube and LinkedIn. Associate Director,
Consumer CRM (Hybrid) Primary Lake County, Illinois Req ID 2218884
Category Marketing Division AbbVie The Associate Director, Consumer
CRM is part of the AbbVie Digital Lab team and will be responsible
for playing an integral part of the Consumer CRM team to drive
strategy and delivery of email projects across the consumer
commercial brands on AbbVie's Digital Marketing Platform. The
Associate Director, Consumer CRM is a team lead responsible to key
franchise groups and leads consumer brand team email initiatives,
supporting cross functional team leads, BTS, and agency partners to
align and execute on email campaigns. This role will focus on
tactical execution of the campaign roadmap through its entire life
cycle to increase performance and engagement for the brands CRM
campaigns This role will provide leadership and support for
prospect and patient marketing initiatives leading:
- CRM/Digital channel subject matter expertise and best in class
operations
- Leading implementation success for campaign and optimization
initiatives
- Championing and sharing with teams the key capabilities and use
cases that can be supported by the internal system
- Evolving the consumer marketing automation platform with new
capability rollout, establishing ways of working, best practices,
foundational set up, operating models and implementing prioritized
use cases
- Delivering consistent enterprise usable standard ways of
working, including CRM delivery frameworks and tools for use
- Working with CRM Operations leadership - to ensure compliance
needs, industry impacts to marketing programs and vendor management
are supported Major Responsibilities:
- Successful delivery of email campaigns to drive brand awareness
and patient adherence across customer segments and geographies
- Iterates on email campaigns based on experimentation and
testing
- Collaborates with omni-channel planners to ensure email
campaigns are meeting goals and benchmarks of strategy and
plans
- Develops expertise across email campaign technology and
audience analytics and maintains awareness of trends and tactics to
drive updates to omni-channel strategy and execution plans
- Manage and optimize the campaign development process and life
cycle from inception to activation
- Assist in defining product features and benefits for new and
existing site functionality and support brand team as the Marketing
automation product expert.
- Work closely with Brand Marketing, Agency partners, data and
analytics and other cross functional team members to drive product
launches and enhancements and ensure that value propositions,
messaging, and marketing activities address unique user needs/pain
points.
- Maintain a pulse of campaign operations to ensure campaigns are
delivering as intended and working with the CRM operations
team
- Enable new processes that create efficiency and agility and
guide marketers and agencies in new ways of working.
- User advocate- understands mental models and what motivates
actions of the users. Sketch Artist- ability to accurately convey
his or her vision through creative mediums
- This position may be hired at multiple grade levels depending
on experience.
- #LI-Hybrid Qualifications:
- Requires a minimum of 5+ years of progressively increasing
responsibility in a CRM or product management or equivalent role
managing large, complex, CRM campaigns(s)
- Proven track record of launching successful email campaigns and
consumer programs
- Understanding of software testing methodologies and software
development life cycle process
- In-depth knowledge of the product development and evaluation
process. Exposure to Agile development a must.
- Experience developing journey-based campaigns, hands on
implementation experience preferred but not required. Experience
with CRM use cases and strategic planning
- Understanding of A/B and Multi-variate email test design and
execution, and analytical tools
- Comprehensive experience with UX design, customer research, and
user experience best practices - including the creation of
detailed, annotated wireframes
- Knowledge of current marketing automation and email delivery
technologies, and familiarity with how the digital ecosystem is
evolving
- In depth knowledge and experience with commercial enterprise
Marketing Automation Systems such as: Adobe Marketo, Adobe
Campaign, Unica, Salesforce Marketing Cloud (SFMC), ExactTarget,
Unica or other comparable systems.
- Experience implementing CRM best practices
- Knowledge of site analytics tools such as Adobe Analytics, SF
Datorama and/or Google Analytics
- Requires strong collaboration and interpersonal skills to be
effective managing through a highly matrixed organization
- Skills required include business acumen, organizational
assessment, creativity, interpersonal skills, and quantitative
analytical abilities.
- Outstanding communicator and comfortable interacting with a
diverse group of technical and non-technical people
- Results-oriented, self-starter with passion for user
experience, technology and digital transformation
- A strategic mindset that allows you to prioritize projects,
launches, and features, and balance immediate requirements with a
long-term vision
- Experience in pharmaceuticals or another highly-regulated
industry preferred, but may not be required for a candidate with an
exceptional track record of success in planning & implementing
multichannel programs that can apply to AbbVie
- Ability to work and lead independently initiatives without
day-to-day supervision
- Strong presentation skills to present complex concepts to
non-technical audiences
- Able to prioritize & gracefully manage competing priorities to
ensure deadlines are met.
- Collaborative nature and ability to influence and guide
cross-functional stakeholders.
- Exceptional functional knowledge and expertise on digital
marketing platforms.
- e.g. CRM, email marketing best practices, marketing cloud
technology
- Acumen for how digital agencies operate: scope of work
process/mgmt., timelines
- Inquisitive, strong analytical skills, including the ability to
infer and apply learnings.
- Excellent verbal and written communication skills.
- Attention to detail and follow-through on execution.
- Positive "all for one" approach to team deliverables and
priorities.
- Builds strong relationships to enable higher performance.
- Learns, fast, grasps the "essence" and can change course
quickly where indicated.
- Raises the bar and is never satisfied with the status quo.
- Cr eates a learning environment and open to suggestions.
- Embraces the ideas of others, nurtures innovation and manages
innovation to reality #LI-Hybrid At AbbVie, we value bringing
together individuals from diverse backgrounds to develop new and
innovative solutions for patients. As an equal opportunity and
affirmative action employer, we do not discriminate on the basis of
race, color, religion, national origin, age, sex (including
pregnancy), physical or mental disability, medical condition,
genetic information, gender identity or expression, sexual
orientation, marital status, protected veteran status, or any other
legally protected characteristic. If you would like to view a copy
of the company's affirmative action plan or policy statement,
please email CorpJat_ABV@abbvie.com . Significant Work Activities:
Continuous sitting for prolonged periods (more than 2 consecutive
hours in an 8 hour day) Explore our open jobs and find your perfect
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Keywords: Allergan, Pleasanton , Associate Director, Consumer CRM (Hybrid), Executive , Pleasanton, California
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