Director of Outreach and Communications

Company: Medium
Location: Pleasanton
Posted on: March 20, 2023

Job Description:

Who We AreHively, derived from 'lively' and 'hive', is a thriving community full of life and energy. Hively's mission is to strengthen Alameda County families so that everyone in our community can thrive. Hively supports local families through child care stipends and referrals, parent education and family classes, mental health services and daily essentials (diapers, clothing, etc). This past year, we served over 2,000 local families and children seeking child care referrals and served 975 child care providers. We are fueled by our passion for strengthening thousands of families, regardless of ability to pay. While the pandemic threatened the very existence of many child care businesses, we were ready to answer this challenge by offering extra support to child care providers and local families, from masks and gloves to additional subsidies. California Assembly person Rebecca Bauer-Kahan recognized our outstanding work during the pandemic and awarded Hively with a California Nonprofit of the Year Award. Our Team & Culture At Hively, we strive to ensure all staff feel and encourage a sense of belonging, caring, and support. We prioritize learning, listening, and growing together. The OpportunityHively is looking for an experienced leader to help us reach the thousands of families in Alameda County who qualify for subsidized child care, but are not yet receiving it. This is a critical role which will develop the Hively branding and outreach strategy to position us to help as many families as possible.This is a newly created position and department that will develop over time. The Director of Outreach and Communications will have a blank canvas to create and shape the team, the strategy and their role. Eventually this person will help grow and manage a team of about 5. This is an exciting opportunity to make a real impact in our community, the families of Alameda County, and will be critical to the growth of Hively.What you will lead:

• Outreach (50%)
• Develop and own a family (customer) outreach strategy that will reach thousands of kids that are eligible for subsidized child care by using creative techniques, known direct "marketing" tactics and nonprofit development best practices.
• Track, analyze and quantify effectiveness of outreach programs in terms of kids enrolled, ROI of program and cost per enrollment to prioritize campaigns.
• Identify, build and nurture partnerships throughout Alameda County with organizations that will help families have access to a variety of services.
• Proactively look for funding opportunities to complement Hively's core services.
• Communications (25%)
• Sharpen our brand and help us drive a significant increase in awareness.
• Craft a social media strategy to build community involvement, employer brand and maximize attendance at trainings and events. Analyze campaign and social media platform data to track and improve content reach.
• Own Internal Communications and build intraweb with information that teams can access.
• Oversee the Hively Website, including creating and managing all content and analyzing site data to track and improve content reach.
• Development (15%)
• Oversee grant opportunity identification, writing and tracking process by team member to be hired.
• Develop fundraising strategy and oversee execution of events and fundraising initiatives.
• Team Management (10%)
• Build your team from the ground up.
• Manage, mentor, and develop staff, providing positive leadership and problem solving.
• Foster a culture of results, collaboration, and accountability while inspiring staff.What you Should Bring:
  • 7+ years of experience in marketing, outreach, communications or similar role
  • Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic environment
  • Flexibility; the desire to pivot in real-time with ability to have a creative approach to problem solving
  • Team-player attitude, with strong communication and organizational skills
  • Experience owning sophisticated reporting and KPI dashboards throughout the marketing funnel
  • Proven in-house leadership abilities, capable of managing a team of at least 2
  • High energy and action-oriented
  • Highly collaborative with a one-team mentality
  • Intellectually honest & curiousNice to Have:
    • Experience with fundraising/grant writing
    • Experience in non-profit sector
    • Familiarity with Alameda County cities and communities$115,000 - $150,000 a yearSalary ranges are based on industry data, and final employment offer will be determined based upon factors including but not limited to an applicant's experience, specialized skills, and internal alignment. Benefits* Medical, dental and vision plans covered at 100% for the employee* Health & Dependent Care FSA & HSA * 14 Paid Holidays* Generous paid time off policy* Tuition Reimbursement* Employee Assistance Program* Life & Long Term Disability Insurance covered 100% by Hively* 403(b) plan and SEP-IRA plan with an employer contribution of 5%* Industry competitive salary ranges Attracting Candidates from All BackgroundsWhile we try to be thorough with our prerequisites, not everything about you as a candidate can be condensed into a list of bullet points. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, socioeconomic status, disability, and veteran status.Note: Benefits described apply for full-time, permanent positions only.

Keywords: Medium, Pleasanton , Director of Outreach and Communications, Executive , Pleasanton, California