Event Strategy Lead
Company: Workday, Inc.
Location: Pleasanton
Posted on: January 20, 2023
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Job Description:
Your work days are brighter here.At Workday, it all began with a
conversation over breakfast. When our founders met at a sunny
California diner, they came up with an idea to revolutionize the
enterprise software market. And when we began to rise, one thing
that really set us apart was our culture. A culture which was
driven by our value of putting our people first. And ever since,
the happiness, development, and contribution of every Workmate is
central to who we are. Our Workmates believe a healthy
employee-centric, collaborative culture is the essential mix of
ingredients for success in business. That's why we look after our
people, communities and the planet while still being profitable.
Feel encouraged to shine, however that manifests: you don't need to
hide who you are. You can feel the energy and the passion, it's
what makes us unique. Inspired to make a brighter work day for all
and transform with us to the next stage of our growth journey?
Bring your brightest version of you and have a brighter work day
here.About the TeamThe Workday Experience Marketing organization
delivers best-in-class, innovative, and compelling integrated event
experiences that drive business impact by growing brand value,
strengthening relationships, differentiating Workday, and
delivering business results.The Event Strategy practice leads
cross-functional teams to develop integrated measurable event plans
and programs aligned with Workday business priorities and marketing
objectives. Our responsibilities include event strategy and
experience design, event performance management, event marketing
communications, audience acquisition and demand generation, global
field enablement and engagement, and integrated campaign
alignment.About the RoleWe're hiring an Event Strategy Lead to
support Workday's global corporate event portfolio. We are a
data-driven organization and apply insights gleaned from our data
to continually optimize our event programs. We are seeking a
passionate and experienced Event Strategy leader to support our
growth and act as a key partner in driving optimal marketing and
business outcomes. The highly collaborative and data-minded
candidate will have a unique balance of event strategy, performance
management, and sales enablement experience.As the Principal, Event
Strategy, you'll have a deep understanding of our global marketing
strategy and goals, and our key global and regional campaign
initiatives. This role will work closely with the Experience
Marketing leadership, team members in Marketing as well as with the
Revenue Operations and Marketing Business Insights advisors, and
will be a trusted partner in driving event marketing
excellence.Your primary responsibility will be to translate our
event performance metrics into practical insights and
recommendations, uncovering patterns in the attendee journey and
unlocking opportunities for ongoing improvements. We're looking for
someone who is energized by collaborating with others and is a
strategic problem solver who thrives on interpreting meaningful
metrics to help the organization optimize our event strategies and
activities and make data-driven decisions.
Keywords: Workday, Inc., Pleasanton , Event Strategy Lead, Other , Pleasanton, California
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