Senior Product Marketing Director – New Product Commercialization

Company: Blackline
Location: Pleasanton
Posted on: January 8, 2026

Job Description:

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance. Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers. Work, Play and Grow at BlackLine! Make Your Mark: We are seeking a Sr. Director of Product Marketing – New Product Commercialization to help transform product innovation into predictable, scalable revenue and customer adoption impact. This new global product marketing role establishes and leads the company’s commercialization framework—ensuring new products, features, and solutions are validated, positioned, priced, launched, and adopted with excellence. The role is the central orchestrator of our cross-functional commercialization motion, aligning Product, Sales, Marketing, Customer Success, Enablement, Pricing, and Packaging, etc. around a unified launch strategy. We are open to candidates local to Woodland Hills, California and New York, New York. Youll Get To: • Create a world-class commercialization engine that accelerates revenue, strengthens differentiation, and ensures every new product or innovation lands successfully in market. • Own the end-to-end commercialization lifecycle for all new products, major releases, and strategic innovations. • Ensure new offerings are market-ready, well-positioned, competitively differentiated, and commercially optimized. • Build a repeatable, global framework for product launches and readiness including end-to-end governance structures and stage gate processes required to drive prioritization of key initiatives throughout the product commercialization life cycle. • Drive cross-functional alignment and reduce organizational friction around launch execution including but not limited to: • Strategy and Market Validation - Partner with Global Product Marketing and Product Management teams for strategic analysis including market problem definition, sizing, segmentation, competitive landscape assessment, ICP and use case validation Influence on roadmap and innovation prioritization • Positioning & Narrative Development – Align with Global Product Marketing and Product Management to ensure core positioning, messaging, and value prop, product storytelling, market narrative differentiation and customer proof points for critical new product innovations • Pricing & Packaging – Partner with Pricing and Packaging, Product Management and Global Product Marketing to develop robust packaging constructs, pricing recommendations, market testing and value hypothesis validation and commercial model alignment with competitive benchmarks • Enablement – Partner with sales enablement, customer success enablement, partner enablement, technical enablement, etc. to document key milestones. Work directly with teams where applicable throughout commercialization lifecycle to create clear prioritization and focus to drive program execution. • Go-to-Market Activation – Partner with Global Product Marketing, Presales and GTM teams to develop and drive execution for highly coordinated market moments, sales plays, pitch decks, battlecards, demo narratives and value conversation guides and analyst/market validation where applicable. What Youll Bring: • Bachelor’s degree in business, marketing, or a related field; MBA preferred. • 15 years of experience in product management, product marketing, presales, strategy consulting or a related role in enterprise SaaS/technology. Experience in ERP, Enterprise Performance Management, Enterprise & Data Analytics and Business Intelligence highly preferred. • Proven track record of successfully launching products and enablement programs in a fast-paced, high growth environment. Experience in Series C through IPO and in public companies highly preferred. • World-class project management skills with the ability to manage multiple priorities and deadlines. • Excellent communication and interpersonal skills, with the ability to build relationships and influence across all levels of the organization. • Analytical mindset with the ability to make data-driven decisions. We’re Even More Excited If You Have: • Deep understanding of market trends, customer needs, and competitive landscape across Enterprise Performance Management, Analytics, ERP categories. • Experience working in highly matrixed enterprise SaaS companies to drive business outcomes across Sales, Presales, Marketing, Customer Success, Product Management, Alliances, etc. • Ability to present internally from senior leadership to drive action, partner with functional leaders as well as externally with industry analysts, strategic events, partners and customers • Experience with agile development methodologies and product management tools. • Familiarity with market research techniques and data analysis. • Proven ability to lead and motivate cross-functional teams. Thrive at BlackLine Because You Are Joining: • A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the worlds most trusted name in Finance Automation! • A culture that is kind, open, and accepting. Its a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives. • A culture where BlackLiners continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

Keywords: Blackline, Pleasanton , Senior Product Marketing Director – New Product Commercialization, PR / Public Relations , Pleasanton, California